In today’s digital age, you can easily search for information on the Internet. If you want to learn more about a product, service, or virtually anything, you can do a quick search online. As such, businesses are capitalizing on their online presence to gain more traction and attention from customers. SEO, in particular, is a key marketing strategy used to improve online visibility. The challenge for businesses today is getting a customer to visit their site instead of their competitors’, so Virginia SEO is targeted for that precise reason.
As Google becomes more advanced with its algorithms, it is increasingly important to revisit your SEO efforts to ensure results. With that said, SEO is not just about following optimization practices. You have to do it strategically and have a solid game plan to get the results you want. You do not necessarily have to break the bank or use up all your resources to boost organic traffic, as there are plenty of ways to do this.
To gear you up for the year and ensure you stay competitive in your industry, here are some top practices to drive organic traffic to your site.
Fix Non-performing Content
Time and again, you will hear that content is king in marketing. The same can be said for Virginia SEO. High-quality content is a must to rank for pages and capture your audience’s interest, so reviewing your content is important to ensure that all your pages are optimized properly. Non-performing content may be stopping you from achieving your objectives since they can eat up your crawl budget. What happens is search engines get carried away crawling that content and never reach the better pieces, causing you to get lower rankings.
Fixing non-performing content entails doing an audit to check the keywords, backlinks, and conversions in your pages. Refreshing, high-quality posts by re-optimizing keywords and headers can help bump up low-performing content. Another strategy could be to redirect traffic to higher-converting pages to get more organic traffic.
Improve User Experience
Google aims to give users the best possible results to their queries, so if you want to be included, your site must be the best it can be. User and page experience is one of the search engine’s ranking factors since bounce rates can be extremely high if your site loads slowly and looks unprofessional. Thus, if your site can engage well with visitors, Google is more likely to rank your site and give you more visibility.
Use Long-Tail Keywords
An effective Virginia SEO strategy requires that you show mastery of your topic to establish credibility as a business. To do this, you want to make sure you target all possible keywords related to your niche or topic. Traditionally, long-tail keywords are not as commonly used as short-tail keywords since they are targeted to a more specific audience.
However, now that search intent is becoming more important in SEO efforts, long-tail keywords can be used to answer your customers’ queries directly. Likewise, voice searches are exploding in popularity today and given their nature of being longer than traditional searches, long-tail keywords can help you with voice search optimization.
Leverage on Social Media
It is not enough to rely on Virginia SEO alone, so leverage your social media accounts to gain more organic traffic on your website. You can use these platforms to promote your content, tease announcements, and generally engage with customers, so they are up-to-date with all there is to know about your company. Twitter can be used for creative posts to drop your links, while Instagram and Pinterest can be useful if you want to incorporate images in your promotions.
Build Internal Links
Backlinks are known as a top-ranking factor in SEO, but many business owners overlook internal links. Your site’s internal linking structure is just as impactful as your backlinks since they can help drive traffic to your other webpages. As you add more pages and your site becomes more complex, there is a higher chance for pages to get nestled deep within it. Thus, you can search for these opportunities to put up their links in some of your high-performing content to boost SEO efforts and convince users to check out your other pages.
Make Your Site Responsive
The majority of people today use mobile devices to browse the Internet, so you have to make sure your site can respond to different devices. You can have an extremely well-designed site for desktop PCs, but if users cannot view it properly on their mobile phones, you miss out on tons of possible traffic. Thus, no matter how simple or complex your site design and structure may be, always make sure its design is responsive.