Why Your Product's Packaging Is as Important as the Product Itself | Inc.com

If you’ve been into any online marketing in the past, you already know how important it is to give your customers a great first impression. Many businesses struggle with figuring out whether or not their packaging design is delivering the message that they are trying to get across. One of the easiest ways to tell if your packaging design is confusing is by how often you notice customers complaining about the product. If a large percent of customers have issues with the way your product looks or feel uneasy about using it, then chances are, your customers aren’t finding their experience with your product enjoyable.

In a recent online survey, it was found that most consumers do not feel completely comfortable using all of the methods for transporting their goods. Most of the consumers who use cardboard for shipping say that it is the best option, but only 5% of users indicated that they feel that using custom product packaging on their shipments is an effective choice. The report also indicates that the vast majority of consumers feel that using these boxes is very important in the first place. When consumers use a box for shipping, they are five times more likely to experience package damage in comparison to when they utilize alternative shipping methods. A plain or sloppy cardboard box is also likely to decrease your sales: 80% of all consumers are much more likely to trust an organization that takes time to make custom packaging material for their items than those who do not.

If you own a small business, custom product packaging boxes are one of the smartest choices you can make for your business. If your brand has just started to boom, you can guarantee that competition will grow as quickly as your product does. Every new product released into the market will immediately give your business a new boost of awareness from across the globe. In order to keep up with this pace, you need to make sure that you always have the perfect item branding on hand to promote your product.

Cardboard boxes by themselves can be extremely eye-catching and attractive, but there is another reason that you should consider them for your next shipment. These boxes are made of high quality materials, so they can offer an excellent user experience no matter what your specific shipment goals are. Some products are simply too large to fit in regular shipping boxes. Cardboard boxes were designed specifically to fit these cases, allowing you to ship anything from household appliances to recreational vehicles without any issues. Cardboard is also very strong and durable, so your product can remain safe and secure no matter what it is you decide to ship.

Using custom product packaging for your e-commerce campaign is an excellent way to ensure that your business is noticed by your target audience around the clock. Consumers always want to stay informed about what is going on in their lives, and you can take advantage of this desire by sending out information regarding your business every few days. If you send out monthly press releases, for example, you will be able to interact with your customers on a daily basis, providing an excellent opportunity for word-of-mouth advertising. The more you interact with your customer base, the more they will begin to develop a positive opinion of your brand. By ensuring that all of your marketing is consistent with your product packaging, you will help your business build the type of reputation that will allow it to flourish no matter what you are selling.

One final reason to use custom packaging design for your e-commerce campaign is that these boxes can actually help you build a stronger relationship with your customer base. Many times, you will receive a shipment from a client and not realize that the packing slip included any of your branding. This slip may have originated with one of your previous clients, giving you the chance to rebrand the packaging tape with their logo and information on it. Not only will this give your customer a great new feel for your company, but it can also provide a great way to promote the brand to those who forget to place an order in the past. Allowing your customers to reuse packaging, or better yet, recycle it, can significantly increase your overall success rate when it comes to building brand recognition.

It’s important to take note of the way a custom product packaging will impact the marketing of your business. After all, the packaging is the first impression customers get of your product, so make sure it sells! Keep in mind, quality product packaging is a crucial element to any promotional item. There are many companies that specialize in the development and production of custom product packaging, but remember, a well-designed and high-quality branding is also a key factor to any promotional item. Here are 5 tips to cover to help you select and design the perfect product packaging for your ultimate divine creation:

Think branding! Your custom product packaging boxes and inserts should be powerful branding tools for your company. Think about the marketing benefits, the logo design, and anything else that would benefit others when they see or use your box or insert. You don’t want to limit your brand to your packaging, either. Include other elements into your branding strategy such as press kits, flyers, brochures, business cards, or websites.

Choose the shape and size of your custom product packaging boxes wisely. Make sure to get expert help from an expert manufacturer who understands how products are best presented in both the short run and the long run. In other words, make sure your boxes fit into your product.

Hire a graphic designer. When it comes to designing your custom product packaging, it can be expensive but well worth the expense. Hiring a graphic designer will allow you to control the look of your packaging and printing, allowing you to highlight your branding while visually appealing to customers. A graphic designer can also help create a more attractive package that includes colors, lettering, and images to enhance the overall appeal of your printed marketing materials.

Use eye-catching imagery. Eye-catching images are the perfect way to advertise your brand in the packaging design. Although many businesses use stock images that are generic and boring, eye-catching images stand out from the crowd and grab the attention of potential customers. Brand recognition is important, so ensure you include eye-catching imagery in your custom product packaging to build a strong visual identity that appeals to your target audience.

The secret to successful advertising is making your brand and product stand out. The right custom packaging design can do just this. It all starts with the basics: choosing the right colors and sizes, and developing a plan for the physical components of your package. Once you have a system in place, the next step is to work on your marketing strategy. These tips will help you choose the perfect custom product packaging design for your next marketing campaign.

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