A+ Content and Brand Stores are game changers for boosting your conversion rate and building strong brand recall. But here’s the thing—they only work if they’re done right. When they’re not, they can actually have the opposite effect, turning buyers away instead of impressing them with your brand and products.
Every day, we come across poorly executed A+ Content and Brand Stores that miss the mark. They’re not just “meh”; they actively harm the brand’s image. But don’t worry—we’re here to make sure you don’t make the same mistakes. In this blog, we’re breaking down the most common missteps and how you can avoid them.
1. Overloading content with text
One of the biggest mistakes in A+ Content is cramming too much information into one section. Customers don’t come to your product page to read an essay—they’re looking for quick, easy-to-digest information.
How to fix it: Break up your content with visuals, use short sentences, and highlight key points with bullet lists. Your goal is to make it scannable.
2. Using low-quality or generic images
Your visuals are the first thing customers notice. Low-resolution images or generic stock photos can make your brand look unprofessional or disconnected from your product.
How to fix it: Invest in high-quality product photos that showcase your item in real-life settings. Use lifestyle images to show how the product fits into your customer’s life and infographics to highlight features.
3. Ignoring mobile optimization
Many customers shop on Amazon using their phones, but some sellers don’t design their A+ Content or Brand Stores with mobile users in mind. This can result in hard-to-read text, poorly aligned images, or a clunky layout.
How to fix it: Always preview your content on mobile before publishing. Ensure images and text scale properly and that the layout looks clean and professional.
4. Inconsistent branding
Your A+ Content and Brand Store should feel like they belong to the same brand. If your colours, fonts, and tone of voice are all over the place, it creates a confusing experience for shoppers.
How to fix it: Stick to your brand guidelines. Use consistent colours, logos, and messaging to create a cohesive look across all your content.
5. Failing to tell a story
A+ Content and Brand Stores aren’t just about selling a product—they’re about building a connection with your audience. Many sellers miss the opportunity to tell a story about their brand or product benefits.
How to fix it: Use your content to highlight your brand’s mission, values, or the unique benefits of your product. Make it relatable and engaging.
6. Cluttered layouts
Too many elements squeezed into one page can overwhelm the customer. When the design feels chaotic, it’s harder for buyers to focus on what matters most—your product.
How to fix it: Keep your design clean and organised. Use white space to separate sections and guide the customer’s eye naturally through the content.
7. Lack of focus on benefits
A lot of sellers focus too much on product features without explaining how those features benefit the customer. This leaves buyers wondering, “Why should I care?”
How to fix it: Focus on benefits first. Explain how your product solves a problem or improves the buyer’s life. Features should back up those benefits.
8. Not utilising all available modules
Amazon offers a variety of modules for A+ Content and Brand Stores, but some sellers stick to just the basics. This limits the impact of the content.
How to fix it: Explore all the available modules, like comparison charts, Q&A sections, and carousels. These can help make your content more dynamic and informative.
9. Overlooking SEO opportunities
Your A+ Content and Brand Store aren’t just for customers—they’re also for Amazon’s algorithm. Ignoring relevant keywords can hurt your visibility.
How to fix it: Naturally incorporate keywords into your content without overloading it. For example, if your product is a coffee maker, include terms like “coffee brewing” or “home barista” where appropriate.
10. Publishing without testing
One of the most avoidable mistakes is rushing to publish your A+ Content or Brand Store without testing it thoroughly. Typos, broken links, or misaligned elements can ruin the customer experience.
How to fix it: Always preview your content on multiple devices and test every link and image. A little extra time spent on quality control can save you from costly mistakes.
Final thoughts
Creating effective Amazon A+ Content design and brand storefront design isn’t about just throwing together a few images and words—it’s about creating a seamless, professional experience that resonates with your customers. By avoiding these common mistakes, you’ll not only make your content more visually appealing but also improve your chances of converting browsers into buyers.
If you need help, consider working with professionals who understand how to design content that works. With the right approach, your A+ Content and Amazon brand storefront design can be the tools that take your brand to the next level.
