An event that celebrates the achievements of your sales or marketing team, a new product launch, or a team picnic out in a picturesque countryside are all classic examples of corporate events. Corporate events can either focus on the employees or the clients.
Corporate planning can seem straightforward. However, they can be tricky if you don’t know how to plan and execute one. This is where the help of an experienced events planner can come in handy. If you want to know how to plan a corporate event, below are some of the tips seasoned events planner swear by:
Set Objectives and Goals
One of the first things you need to do when planning a corporate event is to determine the objectives and setting type of the event. Figure out what the event will be about and the goals you want to achieve. Whether it’s a team meeting, picnic, or something else, having a goal will help you plan things accordingly.
Another important factor you need to consider is the people you are targeting or the people that will be attending your corporate event. In line with this, you need to keep their expectations and needs in mind. Create a list of the things your guests will expect and incorporate them in the planning.
Set the Budget of the Event
Once you have set the goals and objectives of your event, it’s time to look into your budget. When deciding how much you are willing to shell out, you need to keep in mind all the possible expenses the event will incur.
Identifying a budget is also important so you would know how to ensure you don’t go beyond the budget you have identified. You can also negotiate prices and costs when you have a specific budget in mind.
Make a List of Guests
Once you have covered the objectives and the budget, you need to work on the people you would like to invite if it’s a client specific event. If it’s an internal event, you can look into creating an attractive invitation card for all the participants.
Identifying your audience during the planning stage can also help you pick the required services and equipment accordingly. If your objective is to entertain or entice new prospects, it is ideal that you send the invitations at least a week or two before the event.
Pick a Location
Once you have finalized the guest list, picking a location is your next important task. The key is to pick a place that can help make the event more memorable. When deciding on a venue, it is crucial that you keep your budget in mind.
It is recommended that you pick a venue that will appeal to your audience. In addition, your venue should match the theme of your event. It is also a good idea to pick a venue at least beforehand to avoid any last-minute issues.
Market the Event Properly
If you are hosting an external event, you need to spend money and time on marketing and advertising. It is considered essential that you are able to incite excitement to help ensure the success of your event.
Nowadays, you can use social media to promote the event for free. You can also use channels such as email marketing and content creation to create excitement among the attendees until the event happens.
There are also many free email marketing services available that you can also use. You can also take advantage of social media automation tools to help you manage your social media accounts and promote your events extensively.
