The Power of Search Engine Optimization (SEO) | Fridge

These days, most of the searches for products and services made by consumers are related to local areas only. People just use their mobile phones and search for the required service and track the business location through Google Map and reach the location to buy.

Gone are the days when people first try to get a quote and then make their buying decision. The pandemic started in the year 2020 due to COVID-19 has changed the dynamics of the market and people’s habit of buying any products.

Therefore, now is the time to hire a professional who is an expert in SEO to get your website optimized for local search.

The following are a few tips to improve your businesses for local SEO.

Search Engine Optimization a.k.a SEO [Part 1]

1.    Optimize your site for Google My Business

Now Google My Business has turned into a very important tool for helping your business to meet all the needs of Google. Your website must therefore be optimized accordingly.

2.    Engage on any social media and also add posts to Google

These days, Google considers different kinds of contents that are shared on various social media much more important than ever before. So, you must regularly share your info on social media sites.

3.    Ensure your consistent NAP online

Make sure that all your business names, addresses, and contact numbers are fully updated and consistent on all the directories wherever you have enlisted your business online.

4.    Optimize online citation and directories

Google cannot determine which is correct information regarding your business and may not display your business on the search results if it is not updated and optimized.

5.    Perform an audit on local SEO

SEO is always an ongoing process hence you must time to time audit to check what is the current standing of your website. You need to work regularly to achieve your objective.

6.    Improve the internal linking structure of your site

All the external links that are pointing to your website are ideal, but even adjusting all your internal linking structures also will boost the SEO rankings.

7.    Title tags, Optimize URL, headers, content and meta description

Whenever you write anything on your content, you must modify it for the search engines by making use of high-volume keywords in your URL, header, title, body, and meta description.

8.    Add location pages

If you have multiple locations of your business then you must add them so that your prospects can choose the nearest location to meet you.

9.    Create local content

While writing any content on your pages you must keep the local area on view so that people reading may identify with their conditions.

10.Ensure that your website remains mobile-friendly

These days most customers prefer to use their mobile phones to search for any local services or products. So, your website must be optimized for mobile use.

11.Get inbound links having relevance and authority

You can boost your SEO in the local area with inbound links as every inbound link will tell Google that you are a legitimate company.

Additionally, you must also use other online marketing methods like guest blogging to improve the online presence of your business.

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